📢 Exclusive on Gate Square — #PROVE Creative Contest# is Now Live!
CandyDrop × Succinct (PROVE) — Trade to share 200,000 PROVE 👉 https://www.gate.com/announcements/article/46469
Futures Lucky Draw Challenge: Guaranteed 1 PROVE Airdrop per User 👉 https://www.gate.com/announcements/article/46491
🎁 Endless creativity · Rewards keep coming — Post to share 300 PROVE!
📅 Event PeriodAugust 12, 2025, 04:00 – August 17, 2025, 16:00 UTC
📌 How to Participate
1.Publish original content on Gate Square related to PROVE or the above activities (minimum 100 words; any format: analysis, tutorial, creativ
Football Powerhouse Paris Saint-Germain Confirms Club Added Bitcoin to Balance Sheet in 2024
Paris Saint-Germain (PSG) holds bitcoin on its balance sheet and is actively supporting the Bitcoin ecosystem through its PSG Labs initiative, club executive Pär Helgosson announced at the Bitcoin 2025 conference in Las Vegas.
Paris Saint-Germain Reveals Bitcoin Treasury Allocation, Backs Ecosystem
Helgosson, head of PSG Labs, revealed that the global football club allocated a portion of its fiat reserves to bitcoin (BTC) last year and continues to hold it. He stated this makes PSG the largest entity within the sports ecosystem to have taken such a step, leveraging its status as one of the world’s top clubs currently competing in the Champions League final.
Paris Saint-Germain, founded in 1970 and based in Paris, is France’s most popular football club and a globally supported powerhouse. Competing in Ligue 1, PSG boasts a rich history of domestic and European success, featuring superstar players. Owned by Qatar Sports Investments since 2011, the club extends beyond men’s football into women’s football, esports, and other disciplines.
To accelerate alignment with the Bitcoin community, PSG launched PSG Labs last year. Helgosson described it as a vehicle to support BTC-centric entrepreneurs and ventures, offering partnerships to “launch with you, list with you, and grow with you.” The initiative aims to help projects reach a global market.
Helgosson emphasized PSG’s value as a partner, citing its position as a “lifestyle brand” with a fanbase exceeding 550 million people, over 90% of whom are under 34 years old. He noted that building a worldwide user base can be harder than developing a technical product, implying PSG’s reach offers a solution.
The PSG Labs head invited conference attendees to connect, especially those looking to launch or go to market. He also promoted the club’s presence in Los Angeles this summer for the Club World Cup, including a two-week PSG House event on Melrose Avenue where the Labs will be present.